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Our thinking across some key topics that we're interested in
November 2022
How user research helps answer business-critical questions
User research helps business leaders make informed decisions with greater confidence
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January 2023
Why problem framing is the key to problem solving
If you don’t frame your problem correctly there is a high chance you won’t solve the right problem
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January 2023
Why user research should be a key part of your product strategy
User research is a critical part of any business. It allows you to understand your users, their behaviours, and their needs
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